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Friday, May 1, 2020 | History

3 edition of Sales promotion in postmodern marketing found in the catalog.

Sales promotion in postmodern marketing

Christian Petersen

Sales promotion in postmodern marketing

  • 187 Want to read
  • 40 Currently reading

Published by Gower in Aldershot .
Written in English


Edition Notes

Includes bibliographical references (p. 181-185) and index.

StatementChristian Petersen and Alan Toop.
ContributionsToop, Alan.
The Physical Object
Pagination(208)p. :
Number of Pages208
ID Numbers
Open LibraryOL22413271M
ISBN 100566074508


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Sales Promotion in Postmodern Marketing Hardcover – August 1, by Christian Petersen (Author)Cited by: 1.

Postmodern marketing Modern marketing How everything has changed Key features of postmodern marketing --pt.

Advertising vs sales promotion False contrasts Real differences and similarities between advertising and sales promotion --pt. Sales promotion techniques Extra value offers Coupons Topics covered include: sales promotion and the customer; the purpose of sales promotion; what sales promotion can do; how to use different techniques, including joint promotions and of-the-shelf offers; how to be creativem how to use suppliers, how to implement a promotion; marketing accountability and research and international sales promotions.

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Advertising 2. Personal Selling 3. Sales Promotion, and Size: KB. My classes #5 and #6 are solely dedicated to book promotion and marketing. As a mentor of mine once said, "the only way to eat an elephant is one. Posted in Marketing and Strategy Terms, Total Reads: Sales promotion is used to draw a stronger and quicker buying response from the buyer.

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Technical University and other Indian Universities and B-Schools. The book has been written in a unique style with simple language with numerous examples and case studies. The communications mix is a subdivision of the marketing mix. The basic mix consists of advertising, sales promotion, personal selling and public relations: this list was first compiled in the late s and has been added to (and also widely criticised) ever since.

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Apart from mass communication, person-to-person communication in the form of personal selling is also covered in. Sales promotion tools aimed at salesmen of the company are contests, incentives for sales in fixed periods, trips to tourist locations etc. Rapid Growth of Sales Promotion In comparison to growth in advertising sales promotion has grown more rapidly and in many consumer packaged goods company it now accounts for 65% to 75% of the total budget.

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The importance of IMC will be. Besides book sales in general being up at this time of year, it’s also when the most Kindles are sold. That means that people need books to stock them with.

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The shopkeeper suggests that if you buy two soap cakes, an extra soap cake will be given to you free of cost under “buy 2 get 3” Size: KB. Advertising its Role in Modern Marketing, The Dryden Press, Hinsdale, Illinois (USA), 4th Edition. Galbraith, John Kenneth.

(), The New Industrial State, Boston: Houghton Mifflin Company. Gerard, Telis J. (), Advertising and Sales Promotion Strategy, University of Southern California, Addison-File Size: KB.

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It is used to introduce new product, clear out.